Natural Asset Exchange Marketplace View the Flow
A simple solution to a complex problem
The Natural Asset Exchange blockchain platform and Earth Token cryptocurrency initial coin offering (ICO) token sale provides a unique opportunity to truly transform the Natural Capital Asset market, by creating a Natural Asset Marketplace that allows all stakeholders in the climate value chain to participate.
Token Holder value is created due to the dynamics of supply & demand where the medium of exchange is in limited supply. As the value and volume of transactions across the Natural Asset Exchange increases using EARTH as the settlement mechanism, due to fixed supply, naturally the value should appreciate due to scarcity, which in turn should lead to an increase in the market capitilisation of EARTH.
As seen on
- 9 Nov 2017: Kariba REDD+ to be Inaugural Supply Side Project on the EARTH Token Natural Asset Exchange
- 10 Nov 2017: impactChoice Acquires DMMB Group to Broaden its Solutions Portfolio for the NAE & EARTH Token
- 15 Nov 2017: Black Rhino Reserve Wildlife Trust to be an Inaugural Supply Side Project on the EARTH Token Natural Asset Exchange
- 24 Nov 2017: EARTH Token adjusts Pre-Sale and Sales periods to maximize impact and adjust for market churn
- 14 Mar 2018: TCG Projects throw their weight behind the impactChoice EARTH Token Project by taking up 5 Million USD in EARTH Tokens
Why are you holding a token sale?
What is the Natural Asset Exchange?
Preserving the Earth for Future Generations
What makes you different from other token sales?
What is Waste to Energy?
What is the Future of The Internet of Things?
impactChoice Climate Credit Issuing & Tracking Exchange
How do you Engage with Clients?
impactChoice Client Ceramics Industries Group PV installation
Select year on left to see more detail
Carbon Neutral Fuel
Carbon Neutral Fuel
technology as possible
EARTH Token Distribution
Launch Natural Asset Exchange
World Travel Market Africa
M&A Strategy to Grow
Market & Platform
Demand Side Solutions
The solutions described below serve to drive demand for Natural Assets via the provision of our unique environmental sustainability solutions. Our technology enables our clients to address climate change adaptation, and create differentiated value that helps them build brand equity & increase market share.
Carbon Mitigation Together with supply-side partners, we have enabled organizations of all sizes to compensate for negative effects on the environment resulting from their business operations, since 2009.
Our technology platforms and business models allow clients to identify and apportion environmental impacts and mitigation efforts to specific activities associated with producing a product or providing a service.
Once mitigation mechanisms and associated costs have been determined, our solution allows clients to engage their customers in their efforts, distributing the burden and opportunity of being environmentally responsible with all that want to participate, extending the reach and increasing the impact of those efforts across their value chain.
Climate Neutral Fuel Our Climate Neutral Fuel solution is a turnkey approach to fuel management that increases the operational efficiency of internal combustion equipment, such as vehicles, generators and other assets vital to business and industry.
Combining proven technologies with asset monitoring and management capabilities results in increased fuel efficiency, reduced fuel costs and reduction in harmful emissions associated with the combustion of fuel. An integrated mitigation mechanism also allows customers to compensate for residual emissions.
Customers typically experience a net financial gain by deploying our Climate Neutral Fuel solution resulting in savings they could use to fund additional environmental sustainability efforts.
Waste to Energy Waste-to-energy is the process of generating energy from primary waste materials by creating synthetic fuels from those materials and using that fuel to create energy.
In conjunction with a strategic business partner, we provide gasification plants capable of converting carbon-containing feedstock such as biomass, coal or municipal solid waste into synthetic gas (Syngas).
The Syngas produced is a clean, dry, flexible fuel which can be burned to create heat and electricity. It can also be passed through different catalysts to produce fluids such as alcohols and transportation fuels, including clean burning diesel, or used to supply pure hydrogen gas which could be used across multiple applications in various industries.
Organisation Name Impact Choice Ltd
Company Number 012222V
Date of Incorporation 17 April 2009
Legal Jurisdiction Isle of Man
Financial Year 1 July to 30 June
Registered Address 4th Floor, Exchange House,
54-58 Athol Street,
Isle of Man IM1 1JD
Leonard Harley Co-founder, Visionary & Architect - Deceased December 2017 A natural problem solver with a ‘no challenge is too big’ attitude, Len was driven to bring about positive environmental change through the development and application of technological solutions.
A self-taught coder since the age of 14, he imagined, designed, built and implemented sophisticated environmental sustainability solutions at impactChoice, a company he co-founded in 2009.
The EARTH Token and NAE were to be the last project he worked on and an apt culmination of his life’s work. He is sorely missed and his vision for a better world continues to live on in our hearts.
Allan Saunders Managing Director Allan is a seasoned product management and marketing professional with over 25 years of experience bringing leading-edge technologies to market. He spent 10 years at Oracle and 5 years at Microsoft in various Product Management and Marketing roles, often leading initiatives to launch new flagship products and solutions.
Allan holds a Master’s Diploma in Technology and a Bachelor of Commerce Degree in Information Systems and Business Administration.
Wesley Carlson Director of IT & Blockchain Wes is a Bitcoin and Crypto-currency enthusiast having discovered Bitcoin in 2012. He immediately identified the potential of both blockchain technologies & crypto currencies to disrupt the status quo in virtually every industry.
Among other business interests he also provides Crypto-currency & Blockchain consulting to those wishing to leverage this ground breaking technology.
Peter Newell Director of Finance & Operations Peter has a strong background in financial services with a focus on customer service having spent over 10 years as the team leader of Corporate Advice and Customer Care teams.
He holds a BCom in Management from the University of South Africa and has completed the Leadership Development Programme from the Gordon Institute of Business Science.
Dennis Stone Director of Clean Energy Dennis is a qualified Ceramic Technologist, spending the first 8 years of his career focused on developing heat resistant solutions for Ferrous and Non-Ferrous industries.
His success in solar thermal & PV has led to a focus on Micro-Grid solutions, specifically the integration of Waste to Energy, Solar PV, Grid, Battery and Generator Backup projects to provide cost effective solutions.
Suyash Sumaroo Blockchain & Smart Contract Lead Suyash is the co-founder of Codevigor, a Mauritian Startup specialised in the development of web, mobile and blockchain applications. He has more than 10 years experience in open-source technologies and has been working in the blockchain space for 3 years.
Omwantee Moodoo NAE Application Development Head Omwantee (Asha) is the co-founder of Codevigor. She has over 10 years experience working as a software engineer and project manager in international companies including Infosys and Ceridian.
Asha has acquired an extensive experience in project management & application development in several CMM Level 5 projects.
Joeri Pross Advisor Joeri is the director of the premier video agency in the blockchain space, Hypercube. Hypercube videos have helped raise hundreds of millions in token sales. His strength is in marketing, branding and project management.
Though the years, he has built an extensive network of contacts in the Bitcoin world. He has a background in psychiatry, teaching, motion design and lives in The Netherlands, literally next to a windmill. He's married and has 2 daughters.
Jason Berry Advisor Jason is a technology strategist and true engineer, always needing to know exactly how things work. He has a unique ability to take highly applicable innovations into rapidly changing environments, with the discipline to make decisions today that have the highest probability of success in the future.
Jason has a BSc Electrical engineering and is also the holder of several patents.
Carrington Phillip Advisor Carey is presently the CEO of Moya Telecoms, a wholesale provider of undersea fibre-optic capacity. Previous positions include Managing Director of Smile Communications in Kampala Uganda, and Vice President of Regulatory Afrairs at Cox Communications, Inc., Atlanta, GA. He holds a J.D. (Cum Laude) and a Honours B.A. in International Affairs.
Faiz Ahmed Advisor Faiz is the creative director for CoinPromoter, a dedicated crypto projects marketing service and previously he served in the digital marketing industry for 8 years, handling big clients from USA, UK and India. He has also been a published author on several leading platforms, including Yahoo.
He is an advisor to multiple cryptocurrency projects where he guides them on marketing, especially community management, social media and content marketing.
Maurice Crespi Partner, Schindlers Attorneys Maurice joined Schindlers Attorneys in October 1997 and became a partner in the firm in December 1998. He is an experienced legal practitioner and a highly experienced litigation attorney with several reported judgments in both the South African Supreme Court of Appeal and Constitutional Court.
He regularly provides guidance to boards of public and private companies, and gives lectures on recent developments in commercial law.
Token Offer Details
Name EARTH Token
Ticker Symbol EARTH
Token Type Ethereum ERC20
Pre-Sale 17 Nov 2017 12:00 GMT
Token Sale 15 Dec 2017 12:00 GMT
Duration 90 Days
Pre-Sale 5,200 EARTH (30% Bonus)
0.04 BTC / 1 ETH
15 December 2017 - 15 January 2018 4,800 EARTH (20% Bonus)
0.04 BTC / 1 ETH
15 January 2018 - 15 February 2018 4,400 EARTH (10% Bonus)
0.04 BTC / 1 ETH
15 February 2018 - 15 March 2018 4,000 EARTH
0.04 BTC / 1 ETH
Rate / Minimum Purchase 0.04 BTC / 1 ETH
Maximum 1 billion tokens
Earth Tokens will be fully transferable and exchangeable, and will be listed on selected exchanges once distributed. Token holders will be free to buy and sell Earth Tokens once they are listed. Token and Funding Allocations
50% of the tokens will be sold publicly.
The balance are for 3rd party service providers to Token Sale, Token Sale logistics and technology platform partners, founders, stakeholders, advisors, early contributors, Earth Token reserve, liquidity, incentives for contractors and suppliers. The emission (vesting + cliff) shall be: 20% at time of distribution, thereafter 20% every 6 months.
Tier 1 - 34,000 ETH
Natural Asset Exchange development, deployment and company funding to support development and growth of public platform.
Tier 2 - 68,000 ETH
Establishment of Project and Strategic Acquisitions Team to facilitate project deployments which create demand on the Natural Asset Exchange.